Flight shaming hits air travel as ‘Greta effect’ takes off
One in five travellers is flying less as “flight shaming” propels travellers to shun air travel for the sake of the planet, according to a survey of 6,000 Western travellers.
The survey predicted environmental concerns would keep denting air traffic, as activists such as Swedish teenager Greta Thunberg lead the way and turn people off planes.
Emma Kemp, 25, a campaigner and fundraising manager at British climate change charity 10:10, said she skipped flying for her last holidays to Italy and Croatia and opted to get around by coach, train and ferry instead.
