DMRC moves to expand co-branding across network

The Delhi Metro Rail Corporation (DMRC) on Monday announced plans to scale up its co-branding programme across its system, aiming to leverage high-traffic stations for better brand visibility and improved commuter engagement.

According to DMRC, in the co-branding rollout, 141 stations across its network — on the Red, Yellow, Blue, Green, Violet, Pink, Purple (Magenta), and Grey lines — have been identified for exclusive rights, according to the DMRC.