Brand value, AOP, few assets before potential bidders of Jet Airways

With Jet Airways finding renewed interest among some new bidders, there is fresh focus on the airline’s assets including its brand value, Air Operator Permit (AOP), a stake in a profitable frequent flyer programme and a few relatively old planes.

The emergence of new bidders has rekindled interest in the residual asset value of the bankrupt airline. According to Nripendra Singh, industry principal, aerospace, defence and security practice at Frost & Sullivan, potential bidders are probably looking at Jet’s international bilateral rights, six old aircraft, ticketing and code share arrangements with other legacy airlines, the Jet Airways brand value as a known full-service carrier, fixed assets which are still not auctioned since bankruptcy procedures never started, and human resources, since not everyone from the airline has been re-employed so far.