AirAsia India gets nod to operate under ‘Air India Express’ brand
AIX Connect, which operates as AirAsia India, has received regulatory approvals to operate the airline’s flights under the ‘Air India Express’ branding prior to the subsequent legal merger between the airlines Air India Express and AirAsia India.
This will enable AIX Connect and Air India Express flights to be marketed, distributed and operated under the common brand name of Air India Express.
“This development marks a significant fast-tracking of the integration efforts, including harmonisation of customer touch points, products, and services across both airlines,” the airline said in a statement.
