The airlines is facing severe turbulence from the slew of wrong decisions
When Naresh Goyal decided to set up Jet Airways, his thinking was clear. It should have the Swiss precision — with planes flying on time — along with German engineering, American technology, Asian services and Indian hospitality. In the beginning, the airline managed to achieve all this and more, and commanded an overwhelming share of the domestic air travel market.
Such was Jet’s impact that many frequent flyers were willing to forego the free limousine service that a competing domestic airline provided to business class passengers in a bid to woo them .
