737 MAX disaster pushes Boeing into crisis mode

After a second air disaster involving the 737 MAX 8, aviation giant Boeing swung into crisis mode, losing $25 billion of market capitalization & suffering a severe hit to its reputation.

That was made worse by the company’s response, according to industry experts, who described their efforts variously as “terrible,” and “rough.”

The tragedy of the Ethiopian Airlines flight on Sunday, in which all 157 people on board perished, renewed fears about the safety of the plane, and led to it being grounded worldwide — although the US decision was not made for three days.