{"id":643205,"date":"2024-05-01T09:27:50","date_gmt":"2024-05-01T03:57:50","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=643205"},"modified":"2024-05-02T08:45:57","modified_gmt":"2024-05-02T03:15:57","slug":"dry-cell-battery-maker-eveready-industries-defers-new-category-entry","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/dry-cell-battery-maker-eveready-industries-defers-new-category-entry\/","title":{"rendered":"Dry cell battery maker Eveready Industries defers new category entry"},"content":{"rendered":"<p>Dry cell battery maker, Eveready Industries India, has pushed the goalpost for entering a new category by a year. <\/p>\n<p>Led by the Burman family of Dabur India, Eveready had planned to enter a new category by FY26, what would have been its fourth after battery, flashlight and lighting. However, its challenges with a revamped route-to-market (RTM) persist. <\/p>\n<p>In the earnings call on Monday, Eveready managing director, Suvamoy Saha, said that the company was contemplating a newer category beyond battery, flashlight and lighting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dry cell battery maker, Eveready Industries India, has pushed the goalpost for entering a new category by a year. Led by the Burman family of Dabur India, Eveready had planned to enter a new category by FY26, what would have been its fourth after battery, flashlight and lighting. However, its challenges with a revamped route-to-market (RTM) persist. In the earnings call on Monday, Eveready managing director, Suvamoy Saha, said that the company was contemplating a newer category beyond battery, flashlight and lighting.<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,130,232],"tags":[],"class_list":["post-643205","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-newspapers","category-power-business-standard-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/643205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=643205"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/643205\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=643205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=643205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=643205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}