{"id":624611,"date":"2023-12-27T10:16:11","date_gmt":"2023-12-27T04:46:11","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=624611"},"modified":"2023-12-27T11:56:16","modified_gmt":"2023-12-27T06:26:16","slug":"air-india-express-unveils-brand-sonic-identity","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/air-india-express-unveils-brand-sonic-identity\/","title":{"rendered":"Air India Express unveils brand sonic identity"},"content":{"rendered":"<p>Air India Express infused a festive spirit in its signature sonic identity, infusing holiday vibes to its brand music in-flight. Alongside the festive addition, the airline also recorded a Middle Eastern version of its sonic identity. As per the airline, the sonic identity embodies the brand essence depicting three distinct rasas of Indian classical music \u2013 karuna (empathy), adbhuta (wonder) and veera (valour). <\/p>\n<p>Additionally, the sonic identity of Air India Express was developed in a three-stage process originating with the brand\u2019s distinctive personality of intuitiveness, style, accessibility and warmth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Air India Express infused a festive spirit in its signature sonic identity, infusing holiday vibes to its brand music in-flight. Alongside the festive addition, the airline also recorded a Middle Eastern version of its sonic identity. As per the airline, the sonic identity embodies the brand essence depicting three distinct rasas of Indian classical music \u2013 karuna (empathy), adbhuta (wonder) and veera (valour). Additionally, the sonic identity of Air India Express was developed in a three-stage process originating with the brand\u2019s distinctive personality of intuitiveness, style, accessibility and warmth.<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[196,130,138],"tags":[],"class_list":["post-624611","post","type-post","status-publish","format-standard","hentry","category-civil-aviation-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/624611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=624611"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/624611\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=624611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=624611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=624611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}