{"id":610570,"date":"2023-10-16T12:34:43","date_gmt":"2023-10-16T07:04:43","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=610570"},"modified":"2023-10-16T12:34:43","modified_gmt":"2023-10-16T07:04:43","slug":"mercedes-benz-india-getting-track-ready-for-smooth-electric-drive","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/mercedes-benz-india-getting-track-ready-for-smooth-electric-drive\/","title":{"rendered":"Mercedes-Benz India getting track ready for smooth electric drive"},"content":{"rendered":"<p>Mercedes-Benz India will not chase volumes in electric vehicles, but will focus on creating an ecosystem for EVs such as lowering the cost of ownership, building charging infrastructure and offering a hassle-free experience that will likely help boost sales eventually, the company&#8217;s top executive said.<\/p>\n<p>This is even as the company remains steadfast on meeting the mid-term target of EVs contributing 25% to its total sales by 2027, Mercedes-Benz India chief executive Santosh Iyer told ET. &#8220;For us, volume is not a strategy and it&#8217;s the outcome of what we do. As a luxury brand, we are measured by customer experience and profitable growth. To achieve this, we need to be cautious about how we go about EVs. It must be a long-term strategy. That&#8217;s our core strategy,&#8221; Iyer said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercedes-Benz India will not chase volumes in electric vehicles, but will focus on creating an ecosystem for EVs such as lowering the cost of ownership, building charging infrastructure and offering a hassle-free experience that will likely help boost sales eventually, the company&#8217;s top executive said. This is even as the company remains steadfast on meeting the mid-term target of EVs contributing 25% to its total sales by 2027, Mercedes-Benz India chief executive Santosh Iyer told ET. &#8220;For us, volume is not a strategy and it&#8217;s the outcome of what we do. As a luxury brand, we are measured by customer [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130,239,136],"tags":[],"class_list":["post-610570","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-power-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/610570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=610570"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/610570\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=610570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=610570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=610570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}