{"id":597300,"date":"2023-08-11T10:31:32","date_gmt":"2023-08-11T05:01:32","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=597300"},"modified":"2023-08-11T11:40:32","modified_gmt":"2023-08-11T06:10:32","slug":"maharaja-takes-a-back-seat-in-tatas-air-india-back","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/maharaja-takes-a-back-seat-in-tatas-air-india-back\/","title":{"rendered":"Maharaja takes a back seat in Tata’s Air India back"},"content":{"rendered":"

NEW DELHI: Bobby Kooka’s Maharaja takes a back seat in Air India’s new branding unveiled by Tata Sons and AI chairman N Chandrasekaran here on Thursday. AI MD & CEO Campbell Wilson said “reports of Maharaja’s demise are exaggerated,” and added that the mascot – in a ‘fitter’ avatar – will be seen more in India and not so much abroad where it is “not quite understood to what he stands for.” So, abroad he will become a silhouette on in-flight bone china and glasses.<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW DELHI: Bobby Kooka’s Maharaja takes a back seat in Air India’s new branding unveiled by Tata Sons and AI chairman N Chandrasekaran here on Thursday. AI MD & CEO Campbell Wilson said “reports of Maharaja’s demise are exaggerated,” and added that the mascot – in a ‘fitter’ avatar – will be seen more in India and not so much abroad where it is “not quite understood to what he stands for.” So, abroad he will become a silhouette on in-flight bone china and glasses.<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[220,130,137],"tags":[],"class_list":["post-597300","post","type-post","status-publish","format-standard","hentry","category-civil-aviation-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/597300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=597300"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/597300\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=597300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=597300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=597300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}