{"id":597220,"date":"2023-08-11T09:49:22","date_gmt":"2023-08-11T04:19:22","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=597220"},"modified":"2023-08-11T10:22:51","modified_gmt":"2023-08-11T04:52:51","slug":"air-india-unveils-new-logo-the-vista-and-livery-in-rebranding-push","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/air-india-unveils-new-logo-the-vista-and-livery-in-rebranding-push\/","title":{"rendered":"Air India unveils new logo &#8216;The Vista&#8217; and livery in rebranding push"},"content":{"rendered":"<p>Airline major Air India unveiled a new logo and livery, incorporating shades of red, golden, and violet colours, on Thursday as part of a rebranding exercise after being acquired by Tata Group in January 2022.<\/p>\n<p>The iconic Maharajah, Air India\u2019s mascot since 1946, will now play a more \u201cbackground\u201d role, according to the airline\u2019s Chief Executive Officer and Managing Director Campbell Wilson, who addressed reporters after revealing the new logo and livery.<\/p>\n<p>\u201cThe Maharajah will remain similar to what we currently have, but with slight updates. We\u2019ve made him a bit more fit and incorporated some gold and purple the new brand represents,\u201d he stated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airline major Air India unveiled a new logo and livery, incorporating shades of red, golden, and violet colours, on Thursday as part of a rebranding exercise after being acquired by Tata Group in January 2022. The iconic Maharajah, Air India\u2019s mascot since 1946, will now play a more \u201cbackground\u201d role, according to the airline\u2019s Chief Executive Officer and Managing Director Campbell Wilson, who addressed reporters after revealing the new logo and livery. \u201cThe Maharajah will remain similar to what we currently have, but with slight updates. We\u2019ve made him a bit more fit and incorporated some gold and purple the [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,167,130],"tags":[],"class_list":["post-597220","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-civil-aviation-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/597220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=597220"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/597220\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=597220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=597220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=597220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}