{"id":594075,"date":"2023-07-28T09:52:03","date_gmt":"2023-07-28T04:22:03","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=594075"},"modified":"2023-07-28T10:26:08","modified_gmt":"2023-07-28T04:56:08","slug":"air-india-likely-to-retire-its-iconic-maharaja-mascot-report","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/air-india-likely-to-retire-its-iconic-maharaja-mascot-report\/","title":{"rendered":"Air India likely to retire its iconic &#8216;Maharaja&#8217; mascot: Report"},"content":{"rendered":"<p>With his trademark handlebar moustache and striped turban, Air India\u2019s Maharaja has been ruling the hearts of Indian households for years. But now amid a long-awaited overhaul of the brand, the future of the beloved mascot remains uncertain. <\/p>\n<p>According to an Economic Times report, the Maharaja may step back and get a new role as the Tata Group gears up to rebrand the national carrier after reacquiring it early last year. <\/p>\n<p>The airline is reportedly set to get a new look as part of the rebranding exercise with a new colour palette of red, white, and purple in lieu of the original red and white. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With his trademark handlebar moustache and striped turban, Air India\u2019s Maharaja has been ruling the hearts of Indian households for years. But now amid a long-awaited overhaul of the brand, the future of the beloved mascot remains uncertain. According to an Economic Times report, the Maharaja may step back and get a new role as the Tata Group gears up to rebrand the national carrier after reacquiring it early last year. The airline is reportedly set to get a new look as part of the rebranding exercise with a new colour palette of red, white, and purple in lieu of [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176,146,130],"tags":[],"class_list":["post-594075","post","type-post","status-publish","format-standard","hentry","category-civil-aviation-deccan-herald-newspapers","category-deccan-herald-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/594075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=594075"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/594075\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=594075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=594075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=594075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}