{"id":593699,"date":"2023-07-27T09:26:18","date_gmt":"2023-07-27T03:56:18","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=593699"},"modified":"2023-07-27T09:57:19","modified_gmt":"2023-07-27T04:27:19","slug":"as-tata-reimagines-air-india-brand-its-maharaja-mascot-may-become-history","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/as-tata-reimagines-air-india-brand-its-maharaja-mascot-may-become-history\/","title":{"rendered":"As Tata reimagines Air India brand, its Maharaja mascot may become history"},"content":{"rendered":"<p>The Tata Group is planning to change the iconic Maharaja mascot, which has long been a part of the identity of Air India, The Economic Times (ET) has reported. The change of the brand mascot is part of Air India&#8217;s larger brand revamp strategy, which was started last year.<\/p>\n<p>A person aware of the development told the newspaper that Air India aspires to become the carrier of choice for people flying in and out of India. A large number of passengers are expected to be business travellers and corporate executives who may not connect with Maharaja, who wears a turban and has a large moustache on his face.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Tata Group is planning to change the iconic Maharaja mascot, which has long been a part of the identity of Air India, The Economic Times (ET) has reported. The change of the brand mascot is part of Air India&#8217;s larger brand revamp strategy, which was started last year. A person aware of the development told the newspaper that Air India aspires to become the carrier of choice for people flying in and out of India. A large number of passengers are expected to be business travellers and corporate executives who may not connect with Maharaja, who wears a turban [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,167,130],"tags":[],"class_list":["post-593699","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-civil-aviation-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/593699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=593699"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/593699\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=593699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=593699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=593699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}