{"id":587937,"date":"2023-06-30T09:47:07","date_gmt":"2023-06-30T04:17:07","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=587937"},"modified":"2023-06-30T10:32:49","modified_gmt":"2023-06-30T05:02:49","slug":"air-india-hires-mccann-india-as-a-part-of-its-rebranding-exercise","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/air-india-hires-mccann-india-as-a-part-of-its-rebranding-exercise\/","title":{"rendered":"Air India hires McCann India as a part of its rebranding exercise"},"content":{"rendered":"<p>In a step towards rebranding the airline, Tata-group-owned Air India on Wednesday onboarded global marketing services company McCann Worldgroup India for the company\u2019s creative mandate. <\/p>\n<p>The mandate to handle the airline\u2019s advertising and marketing communications comes at a time when the airline has signed formal agreements to purchase 470 planes at the cost of $70 billion. <\/p>\n<p>The marketing services company underwent a rigorous evaluation as a part of a multi-agency pitch for partnering with the airline, the agency said in a press release. The airline said it is building itself as a \u2018Global Airline with an Indian Heart\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a step towards rebranding the airline, Tata-group-owned Air India on Wednesday onboarded global marketing services company McCann Worldgroup India for the company\u2019s creative mandate. The mandate to handle the airline\u2019s advertising and marketing communications comes at a time when the airline has signed formal agreements to purchase 470 planes at the cost of $70 billion. The marketing services company underwent a rigorous evaluation as a part of a multi-agency pitch for partnering with the airline, the agency said in a press release. The airline said it is building itself as a \u2018Global Airline with an Indian Heart\u2019.<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,167,130],"tags":[],"class_list":["post-587937","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-civil-aviation-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/587937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=587937"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/587937\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=587937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=587937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=587937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}