{"id":572098,"date":"2023-04-26T12:16:00","date_gmt":"2023-04-26T06:46:00","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=572098"},"modified":"2023-04-26T12:16:00","modified_gmt":"2023-04-26T06:46:00","slug":"kochi-metro-social-media-hook-to-reel-in-commuters","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/kochi-metro-social-media-hook-to-reel-in-commuters\/","title":{"rendered":"Kochi Metro: Social media hook to \u2018reel\u2019 in commuters"},"content":{"rendered":"<p>KOCHI:  When it comes to using social media to send a message across, institutions in Kerala play at an entirely different level. The tweets and other posts of the Kerala tourism and Kerala police are a case in point. Joining them is the Kochi Metro Rail Ltd (KMRL) whose promotional campaign, which uses trending reels and memes to attract commuters, is a huge success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KOCHI: When it comes to using social media to send a message across, institutions in Kerala play at an entirely different level. The tweets and other posts of the Kerala tourism and Kerala police are a case in point. Joining them is the Kochi Metro Rail Ltd (KMRL) whose promotional campaign, which uses trending reels and memes to attract commuters, is a huge success.<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130,267,143],"tags":[],"class_list":["post-572098","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-railways-the-new-indian-express","category-the-new-indian-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/572098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=572098"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/572098\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=572098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=572098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=572098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}