{"id":541825,"date":"2022-12-08T11:01:16","date_gmt":"2022-12-08T05:31:16","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=541825"},"modified":"2022-12-08T13:02:15","modified_gmt":"2022-12-08T07:32:15","slug":"overdue-brand-reboot-aims-to-rescue-air-indias-battered-mage","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/overdue-brand-reboot-aims-to-rescue-air-indias-battered-mage\/","title":{"rendered":"Overdue brand reboot aims to rescue Air India\u2019s battered mage"},"content":{"rendered":"<p>Almost a year has passed since India\u2019s biggest conglomerate bought Air India Ltd., promising to turn it into a world-class airline. Reviving the carrier and winning over passengers won\u2019t be easy. <\/p>\n<p>A run of 15 years without profit has taken its toll. While Air India remains a high-profile operator in one of the world\u2019s biggest aviation markets, customer complaints about a decline in standards have hurt its reputation. Reports of incidents such as ants and rats on planes, cockroaches in food and even a bat (animal, not cricket) flying around a cabin mid-journey haven\u2019t helped.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost a year has passed since India\u2019s biggest conglomerate bought Air India Ltd., promising to turn it into a world-class airline. Reviving the carrier and winning over passengers won\u2019t be easy. A run of 15 years without profit has taken its toll. While Air India remains a high-profile operator in one of the world\u2019s biggest aviation markets, customer complaints about a decline in standards have hurt its reputation. Reports of incidents such as ants and rats on planes, cockroaches in food and even a bat (animal, not cricket) flying around a cabin mid-journey haven\u2019t helped.<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176,146,130],"tags":[],"class_list":["post-541825","post","type-post","status-publish","format-standard","hentry","category-civil-aviation-deccan-herald-newspapers","category-deccan-herald-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/541825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=541825"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/541825\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=541825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=541825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=541825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}