{"id":540186,"date":"2022-12-02T12:22:04","date_gmt":"2022-12-02T06:52:04","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=540186"},"modified":"2022-12-02T12:22:04","modified_gmt":"2022-12-02T06:52:04","slug":"air-india-to-get-a-brand-makeover-london-based-consultancy-firm-roped-in","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/air-india-to-get-a-brand-makeover-london-based-consultancy-firm-roped-in\/","title":{"rendered":"Air India to get a brand makeover, London based consultancy firm roped in"},"content":{"rendered":"<p>Tata Sons has roped in London-based brand and design consultancy firm Futurebrands to redraw Air India\u2019s branding strategy.<\/p>\n<p>Futurebrands \u2013 which has worked on rebranding of American Airlines and British luxury automobile brand Bentley and branding of the 2012 London Olympics \u2013 will work to refurbish Air India\u2019s identity as it targets to become an airline of choice across the world, a person aware of the development said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Sons has roped in London-based brand and design consultancy firm Futurebrands to redraw Air India\u2019s branding strategy. Futurebrands \u2013 which has worked on rebranding of American Airlines and British luxury automobile brand Bentley and branding of the 2012 London Olympics \u2013 will work to refurbish Air India\u2019s identity as it targets to become an airline of choice across the world, a person aware of the development said.<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[192,130,136],"tags":[],"class_list":["post-540186","post","type-post","status-publish","format-standard","hentry","category-civil-aviation-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/540186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=540186"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/540186\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=540186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=540186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=540186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}