{"id":540082,"date":"2022-12-02T09:40:07","date_gmt":"2022-12-02T04:10:07","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=540082"},"modified":"2022-12-02T10:21:53","modified_gmt":"2022-12-02T04:51:53","slug":"air-india-ropes-in-futurebrands-to-redraw-its-branding-strategy-report","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/air-india-ropes-in-futurebrands-to-redraw-its-branding-strategy-report\/","title":{"rendered":"Air India ropes in Futurebrands to redraw its branding strategy: Report"},"content":{"rendered":"<p>The London-based brand and design consultancy firm, Futurebrands, has been asked by Tata Sons to remake Air India&#8217;s brand. With this, the airline is aiming to become an &#8220;airline of choice across the world&#8221;, an official was quoted as saying in a report by the Economic Times (ET). <\/p>\n<p>Futurebrands has earlier worked on rebranding the American Airlines and luxury auto brand Bentley. It has also worked on branding the 2012 London Olympics. <\/p>\n<p>&#8220;No decision has been taken. There will be multiple rounds of discussions based on the consultant&#8217;s report, cost estimation, and positioning of the new Air India that the group intends&#8230;But there is definitely<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The London-based brand and design consultancy firm, Futurebrands, has been asked by Tata Sons to remake Air India&#8217;s brand. With this, the airline is aiming to become an &#8220;airline of choice across the world&#8221;, an official was quoted as saying in a report by the Economic Times (ET). Futurebrands has earlier worked on rebranding the American Airlines and luxury auto brand Bentley. It has also worked on branding the 2012 London Olympics. &#8220;No decision has been taken. There will be multiple rounds of discussions based on the consultant&#8217;s report, cost estimation, and positioning of the new Air India that the [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,167,130],"tags":[],"class_list":["post-540082","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-civil-aviation-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/540082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=540082"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/540082\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=540082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=540082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=540082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}