NEW DELHI: Signalling affordable flying with its tagline \u201cit\u2019s your sky\u201d, billionaire investor Rakesh Jhunjhunwala-backed Akasa Air on Wednesday unveiled its livery \u2014 the look of its Boeing 737 Max when they start flying in the summer of 2022.
\nThe proposed ultra low cost carrier has shunned the traditional blue and red colour — long favoured by Indian carriers — and opted for ‘sunrise orange’ and ‘passionate purple’ colours, which it says, reflect warmth and youthful energy.
\nThe airline\u2019s symbol is a rising A, symbolising \u201cthe warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing.\u201d
\nAkasa founder, managing director & CEO, Vinay Dube, said: \u201cTranslating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol, the Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us. <\/p>\n","protected":false},"excerpt":{"rendered":"
NEW DELHI: Signalling affordable flying with its tagline \u201cit\u2019s your sky\u201d, billionaire investor Rakesh Jhunjhunwala-backed Akasa Air on Wednesday unveiled its livery \u2014 the look of its Boeing 737 Max when they start flying in the summer of 2022. The proposed ultra low cost carrier has shunned the traditional blue and red colour — long favoured by Indian carriers — and opted for ‘sunrise orange’ and ‘passionate purple’ colours, which it says, reflect warmth and youthful energy. The airline\u2019s symbol is a rising A, symbolising \u201cthe warmth of the rising sun, the effortless flight of a bird and the dependability […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[220,130,137],"tags":[],"class_list":["post-458042","post","type-post","status-publish","format-standard","hentry","category-civil-aviation-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/458042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=458042"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/458042\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=458042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=458042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=458042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}