{"id":452632,"date":"2021-11-29T12:26:07","date_gmt":"2021-11-29T06:56:07","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=452632"},"modified":"2021-11-29T12:26:07","modified_gmt":"2021-11-29T06:56:07","slug":"rising-fuel-prices-small-is-big-how-the-chhotu-lpg-cylinder-became-a-bestseller","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/rising-fuel-prices-small-is-big-how-the-chhotu-lpg-cylinder-became-a-bestseller\/","title":{"rendered":"Rising fuel prices- Small is big: How the \u2018Chhotu\u2019 LPG cylinder became a bestseller"},"content":{"rendered":"<p>When popular shampoo brands started selling sachets, they managed to rope in a consumer with small pockets but big aspirations. Small soon became big in the FMCG industry, with everything from coffee to chips and shampoo to cream being sold in single-use packing costing not more than Rs 5, thus reaching buyers who could never afford the larger packs.<\/p>\n<p>With fuel costs spiraling, the LPG cylinder has also taken on a \u2018Chhotu\u2019 5-kg avatar that is more in demand than the standard 14.2 kg version. Even if the small cylinder costs a bit more, it makes sense for many who can\u2019t shell out Rs 900 in one go but would prefer to commit Rs 500 for the small one instead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When popular shampoo brands started selling sachets, they managed to rope in a consumer with small pockets but big aspirations. Small soon became big in the FMCG industry, with everything from coffee to chips and shampoo to cream being sold in single-use packing costing not more than Rs 5, thus reaching buyers who could never afford the larger packs. With fuel costs spiraling, the LPG cylinder has also taken on a \u2018Chhotu\u2019 5-kg avatar that is more in demand than the standard 14.2 kg version. Even if the small cylinder costs a bit more, it makes sense for many who [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130,195,138],"tags":[],"class_list":["post-452632","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-oil-gas-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/452632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=452632"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/452632\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=452632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=452632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=452632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}