{"id":438652,"date":"2021-09-28T10:49:32","date_gmt":"2021-09-28T05:19:32","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=438652"},"modified":"2021-09-28T11:44:04","modified_gmt":"2021-09-28T06:14:04","slug":"a-year-after-deal-with-lt-schneider-sticks-with-2-brand-2-sales-model","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/a-year-after-deal-with-lt-schneider-sticks-with-2-brand-2-sales-model\/","title":{"rendered":"A year after deal with L&amp;T, Schneider sticks with &#8216;2 Brand 2 Sales Model&#8217;"},"content":{"rendered":"<p>With the merger of Schneider Electric\u2019s India operations with Larsen &amp; Toubro\u2019s (L&amp;T) electrical and automation (E&amp;A) business, India is now the fourth global hub of technology, innovation and manufacturing for the French engineering and automation major.<\/p>\n<p>Schneider Electric India Pvt. Ltd (SEIPL) was formed last year to run the merged business but the company followed a go-to-market strategy of \u20182 Brands &amp; 2 Sales Model\u2019 under which products are sold in two brand names of Schneider and L&amp;T E&amp;A even in the same categories. \u201cThis model allows SEIPL to serve the customer with two brands, two sales,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the merger of Schneider Electric\u2019s India operations with Larsen &amp; Toubro\u2019s (L&amp;T) electrical and automation (E&amp;A) business, India is now the fourth global hub of technology, innovation and manufacturing for the French engineering and automation major. Schneider Electric India Pvt. Ltd (SEIPL) was formed last year to run the merged business but the company followed a go-to-market strategy of \u20182 Brands &amp; 2 Sales Model\u2019 under which products are sold in two brand names of Schneider and L&amp;T E&amp;A even in the same categories. \u201cThis model allows SEIPL to serve the customer with two brands, two sales,<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,130,232],"tags":[],"class_list":["post-438652","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-newspapers","category-power-business-standard-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/438652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=438652"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/438652\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=438652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=438652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=438652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}