{"id":430854,"date":"2021-08-16T11:39:20","date_gmt":"2021-08-16T06:09:20","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=430854"},"modified":"2021-08-16T13:09:32","modified_gmt":"2021-08-16T07:39:32","slug":"royal-enfield-not-taking-ev-route-for-now-says-siddhartha-lal","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/royal-enfield-not-taking-ev-route-for-now-says-siddhartha-lal\/","title":{"rendered":"Royal Enfield not taking EV route for now, says Siddhartha Lal"},"content":{"rendered":"<p>Royal Enfield wouldn\u2019t be entering electric vehicles anytime in the near future, said Siddhartha Lal, managing director at the Bullet motorcycle maker\u2019s parent Eicher Motors NSE -1.59 %, because he does not see any customer economics \u201cat all\u201d for that in the premium end of the two-wheeler market.<\/p>\n<p>On Royal Enfield\u2019s approach to electric vehicles, Lal said the company is playing a very long-term game on EVs. \u201cThere are people getting in, it is certainly a less than one percent game,\u201d Lal said during Eicher Motors\u2019 earnings call last week. \u201cIt is a question of approach; we believe we have a very strong philosophy and a game plan. The entry into EVs won\u2019t be any time in the near future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Royal Enfield wouldn\u2019t be entering electric vehicles anytime in the near future, said Siddhartha Lal, managing director at the Bullet motorcycle maker\u2019s parent Eicher Motors NSE -1.59 %, because he does not see any customer economics \u201cat all\u201d for that in the premium end of the two-wheeler market. On Royal Enfield\u2019s approach to electric vehicles, Lal said the company is playing a very long-term game on EVs. \u201cThere are people getting in, it is certainly a less than one percent game,\u201d Lal said during Eicher Motors\u2019 earnings call last week. \u201cIt is a question of approach; we believe we have [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130,239,136],"tags":[],"class_list":["post-430854","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-power-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/430854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=430854"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/430854\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=430854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=430854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=430854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}