{"id":428556,"date":"2021-08-02T11:00:38","date_gmt":"2021-08-02T05:30:38","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=428556"},"modified":"2021-08-02T11:00:38","modified_gmt":"2021-08-02T05:30:38","slug":"how-tata-motors-wins-the-ev-game-in-spite-of-mahindras-decade-old-head-start","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/how-tata-motors-wins-the-ev-game-in-spite-of-mahindras-decade-old-head-start\/","title":{"rendered":"How Tata Motors wins the EV game in spite of Mahindra\u2019s decade-old head start"},"content":{"rendered":"<p>A decade is a long time for a business cycle. It marks a period when strategies either work or get overtaken. Today as India\u2019s electric vehicle (EV) industry stands at crossroads, it is no secret that Tata Motors NSE 1.12 % in two years has overtaken the decade-long head start advantage its rival Mahindra had.<\/p>\n<p>Tata Motors is building a range of affordable electric cars as it remains committed to its electrification strategy, and the results are clearly showing. It has embarked upon this journey with a sort of vengeance not only to catch up but to go ahead of its rivals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A decade is a long time for a business cycle. It marks a period when strategies either work or get overtaken. Today as India\u2019s electric vehicle (EV) industry stands at crossroads, it is no secret that Tata Motors NSE 1.12 % in two years has overtaken the decade-long head start advantage its rival Mahindra had. Tata Motors is building a range of affordable electric cars as it remains committed to its electrification strategy, and the results are clearly showing. It has embarked upon this journey with a sort of vengeance not only to catch up but to go ahead of [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130,239,136],"tags":[],"class_list":["post-428556","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-power-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/428556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=428556"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/428556\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=428556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=428556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=428556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}