{"id":415204,"date":"2021-05-15T11:31:38","date_gmt":"2021-05-15T06:01:38","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=415204"},"modified":"2021-05-15T13:58:59","modified_gmt":"2021-05-15T08:28:59","slug":"ahead-of-ipo-wadia-group-rebrands-goair-as-gofirst","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/ahead-of-ipo-wadia-group-rebrands-goair-as-gofirst\/","title":{"rendered":"Ahead of IPO, Wadia group rebrands GoAir as GoFirst"},"content":{"rendered":"<p>Low-fare airline GoAir on Thursday rebranded itself GoFirst, as the Wadia group-controlled airline prepares to approach the market for a public share sale. <\/p>\n<p>The rebranding comes at a time when a second wave of Covid-19 has led to a drastic reduction in air passenger traffic. \u201cAt the heart of this revamp is the full embrace of the ultra-low-cost airline model,\u201d the airline said on Thursday.<\/p>\n<p>\u201cIt is this competitive advantage that enables the airline to offer its customers a combination of ultra-competitive fares and a safe flying experience,\u201d it said. <\/p>\n<p>An ultra-low-cost carrier (ULCC) is different from a low-cost carrier (LCC) as they operate different business models with unbundled fares, bringing fares down further.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Low-fare airline GoAir on Thursday rebranded itself GoFirst, as the Wadia group-controlled airline prepares to approach the market for a public share sale. The rebranding comes at a time when a second wave of Covid-19 has led to a drastic reduction in air passenger traffic. \u201cAt the heart of this revamp is the full embrace of the ultra-low-cost airline model,\u201d the airline said on Thursday. \u201cIt is this competitive advantage that enables the airline to offer its customers a combination of ultra-competitive fares and a safe flying experience,\u201d it said. An ultra-low-cost carrier (ULCC) is different from a low-cost carrier [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184,141,130],"tags":[],"class_list":["post-415204","post","type-post","status-publish","format-standard","hentry","category-civil-aviation-hindustantimes","category-hindustantimes","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/415204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=415204"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/415204\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=415204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=415204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=415204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}