{"id":415123,"date":"2021-05-15T10:39:07","date_gmt":"2021-05-15T05:09:07","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=415123"},"modified":"2021-05-15T12:16:36","modified_gmt":"2021-05-15T06:46:36","slug":"wadia-group-rebrands-goair-as-gofirst-in-run-up-to-its-ipo","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/wadia-group-rebrands-goair-as-gofirst-in-run-up-to-its-ipo\/","title":{"rendered":"Wadia group rebrands GoAir as GoFirst in run-up to its IPO"},"content":{"rendered":"<p>New Delhi: Wadia Group-controlled no-frills carrier GoAir has been rebranded GoFirst ahead of its proposed initial public offering (IPO).<\/p>\n<p>The rebranding also comes at a time when a large chunk of the air passenger traffic has been wiped out over the last fortnight by the second wave of covid-19 infections. <\/p>\n<p>The purpose of rebranding is to operate the carrier in an ultra-low-cost airline model, which would give it a competitive advantage over its peers, the airline said in a statement on Thursday. <\/p>\n<p>&#8220;At the heart of this revamp is the full embrace of the ultra-low-cost airline model,&#8221; the airline said in a statement on Thursday. &#8220;And it is this competitive advantage that enables it to offer its customers a combination of ultra-competitive fares and a safe flying experience.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Wadia Group-controlled no-frills carrier GoAir has been rebranded GoFirst ahead of its proposed initial public offering (IPO). The rebranding also comes at a time when a large chunk of the air passenger traffic has been wiped out over the last fortnight by the second wave of covid-19 infections. The purpose of rebranding is to operate the carrier in an ultra-low-cost airline model, which would give it a competitive advantage over its peers, the airline said in a statement on Thursday. &#8220;At the heart of this revamp is the full embrace of the ultra-low-cost airline model,&#8221; the airline said [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[188,139,130],"tags":[],"class_list":["post-415123","post","type-post","status-publish","format-standard","hentry","category-civil-aviation-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/415123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=415123"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/415123\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=415123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=415123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=415123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}