{"id":397219,"date":"2021-01-25T12:03:12","date_gmt":"2021-01-25T06:33:12","guid":{"rendered":"https:\/\/infralive.com\/web\/?p=397219"},"modified":"2021-01-25T12:03:12","modified_gmt":"2021-01-25T06:33:12","slug":"bpcl-expects-to-expand-customer-base-10-fold-under-new-customer-loyalty-programme","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/bpcl-expects-to-expand-customer-base-10-fold-under-new-customer-loyalty-programme\/","title":{"rendered":"BPCL expects to expand customer base 10-fold under new customer loyalty programme"},"content":{"rendered":"<p>Mumbai: Bharat Petroleum Corporation Ltd NSE -2.29 % (BPCL) expects to expand its customer base 10-fold to one million under a new customer loyalty campaign, said a senior company official. The new campaign &#8216;Get 100X Bonus Petromiles&#8217; under its programme &#8216;SmartDrive&#8217; will offer customers benefits like extra bonus reward points on each transaction of fuel purchase through a scratch card in the SmartDrive App, it said in a statement. The campaign is open till March 31, it added.<\/p>\n<p>Currently, the state-owned company has a customer base of one lakh with over Rs 20 crore worth of monthly transactions under its current &#8216;Smart Drive&#8217; programme, it added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Bharat Petroleum Corporation Ltd NSE -2.29 % (BPCL) expects to expand its customer base 10-fold to one million under a new customer loyalty campaign, said a senior company official. The new campaign &#8216;Get 100X Bonus Petromiles&#8217; under its programme &#8216;SmartDrive&#8217; will offer customers benefits like extra bonus reward points on each transaction of fuel purchase through a scratch card in the SmartDrive App, it said in a statement. The campaign is open till March 31, it added. Currently, the state-owned company has a customer base of one lakh with over Rs 20 crore worth of monthly transactions under its [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130,191,136],"tags":[],"class_list":["post-397219","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-oil-gas-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/397219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=397219"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/397219\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=397219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=397219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=397219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}