{"id":336084,"date":"2020-02-05T11:38:58","date_gmt":"2020-02-05T06:08:58","guid":{"rendered":"http:\/\/infralive.com\/web\/?p=336084"},"modified":"2020-02-05T11:38:58","modified_gmt":"2020-02-05T06:08:58","slug":"startups-look-to-outpace-oems-in-indias-electric-vehicle-space","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/startups-look-to-outpace-oems-in-indias-electric-vehicle-space\/","title":{"rendered":"Startups look to outpace OEMs in India\u2019s electric vehicle space"},"content":{"rendered":"<p>Two years ago, startup firm Ather Energy Pvt. Ltd took a leap in the dark, launching two electric scooter models in India\u2014340 and 450\u2014a segment to which most established automakers gave a wide berth because the path to profits was unclear.<\/p>\n<p>Despite the Modi administration\u2019s grand vision to boost electric vehicle sales, lack of charging infrastructure and uncertainty over demand for higher-priced green vehicles have daunted most conventional manufacturers.<\/p>\n<p>But a clutch of startup firms have revved up into the segment as they see a huge pay-off, if they get the technology and product right. Unlike for other vehicles, they are betting on their advantages of nimbleness and adaptability, just like US-based Tesla, to edge past conventional players.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two years ago, startup firm Ather Energy Pvt. Ltd took a leap in the dark, launching two electric scooter models in India\u2014340 and 450\u2014a segment to which most established automakers gave a wide berth because the path to profits was unclear. Despite the Modi administration\u2019s grand vision to boost electric vehicle sales, lack of charging infrastructure and uncertainty over demand for higher-priced green vehicles have daunted most conventional manufacturers. But a clutch of startup firms have revved up into the segment as they see a huge pay-off, if they get the technology and product right. Unlike for other vehicles, they [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139,130,237],"tags":[],"class_list":["post-336084","post","type-post","status-publish","format-standard","hentry","category-live-mint","category-newspapers","category-power-live-mint"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/336084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=336084"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/336084\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=336084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=336084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=336084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}