{"id":297170,"date":"2019-10-21T10:50:39","date_gmt":"2019-10-21T05:20:39","guid":{"rendered":"http:\/\/infralive.com\/web\/?p=297170"},"modified":"2019-10-21T10:50:39","modified_gmt":"2019-10-21T05:20:39","slug":"air-india-buyer-can-use-its-iconic-maharaja-mascot","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/air-india-buyer-can-use-its-iconic-maharaja-mascot\/","title":{"rendered":"Air India buyer can use its iconic Maharaja mascot"},"content":{"rendered":"<p>The new buyer of Air India, which the government hopes to sell shortly, will get the master brand and logos associated with the state-owned airliner, including the iconic Maharaja mascot. However, subsidiaries such as Air India Express, the profitable low-fare carrier, won\u2019t be included in the main sale and will be divested separately. These units won\u2019t be able to use the master brand and logos once a new owner for Air India is in place, according to people with knowledge of the matter. sub-brands is being examined\u2026 Value of the brand will be part of the total valuation of the airline,\u201d said a top official. \u201cThere are 12 subbrands with Air India which are being examined for severance.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new buyer of Air India, which the government hopes to sell shortly, will get the master brand and logos associated with the state-owned airliner, including the iconic Maharaja mascot. However, subsidiaries such as Air India Express, the profitable low-fare carrier, won\u2019t be included in the main sale and will be divested separately. These units won\u2019t be able to use the master brand and logos once a new owner for Air India is in place, according to people with knowledge of the matter. sub-brands is being examined\u2026 Value of the brand will be part of the total valuation of the [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[192,130,136],"tags":[],"class_list":["post-297170","post","type-post","status-publish","format-standard","hentry","category-civil-aviation-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/297170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=297170"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/297170\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=297170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=297170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=297170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}