{"id":287133,"date":"2019-08-13T06:09:00","date_gmt":"2019-08-13T06:09:00","guid":{"rendered":"http:\/\/infralive.com\/web\/?p=287133"},"modified":"2019-08-13T06:09:00","modified_gmt":"2019-08-13T06:09:00","slug":"indigo-for-multilingual-strategy-to-attract-more-customers","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/indigo-for-multilingual-strategy-to-attract-more-customers\/","title":{"rendered":"IndiGo for multilingual strategy to attract more customers"},"content":{"rendered":"<p>KOLKATA: Low-cost carrier IndiGo is working on the multilingual approach in its digital strategy for attracting and retaining passengers from small cities, a company official said on Friday.<\/p>\n<p>The airline is targeting eight Indian languages, including Bengali as part of their outreach programme, the company&#8217;s VP digital Nitin Sethi said here.<\/p>\n<p>&#8220;Digital reach is very important for IndiGo and we are giving a lot of thrust on regional languages to reach out to more customers. We will launch the Hindi website by next quarter and app in the local language later,&#8221; the airline VP (Digital) Nitin Sethi told PTI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KOLKATA: Low-cost carrier IndiGo is working on the multilingual approach in its digital strategy for attracting and retaining passengers from small cities, a company official said on Friday. The airline is targeting eight Indian languages, including Bengali as part of their outreach programme, the company&#8217;s VP digital Nitin Sethi said here. &#8220;Digital reach is very important for IndiGo and we are giving a lot of thrust on regional languages to reach out to more customers. We will launch the Hindi website by next quarter and app in the local language later,&#8221; the airline VP (Digital) Nitin Sethi told PTI.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[188,139,130],"tags":[],"class_list":["post-287133","post","type-post","status-publish","format-standard","hentry","category-civil-aviation-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/287133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=287133"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/287133\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=287133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=287133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=287133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}