{"id":283154,"date":"2019-07-19T05:10:23","date_gmt":"2019-07-19T05:10:23","guid":{"rendered":"http:\/\/infralive.com\/web\/?p=283154"},"modified":"2019-07-19T05:24:31","modified_gmt":"2019-07-19T05:24:31","slug":"the-big-obstacle-on-global-auto-industrys-road-to-an-electric-future","status":"publish","type":"post","link":"https:\/\/infralive.com\/web\/the-big-obstacle-on-global-auto-industrys-road-to-an-electric-future\/","title":{"rendered":"The big obstacle on global auto industry&#8217;s road to an electric future"},"content":{"rendered":"<p>The lithium-ion battery is a complex industrial product, not just another component in the consumer electronics supply chain. This inconvenient truth is a major obstacle on the global auto industry\u2019s road to an electric future. <\/p>\n<p>Cutting the cost of batteries is arguably the industry\u2019s most urgent challenge. They account for a huge chunk of the cost of an electric car\u2014between 35% and 45%, according to McKinsey. Unless costs fall, most consumers will continue to prefer cheaper traditionally powered cars and manufacturers won\u2019t hit strict carbon-emissions targets set by the European Union and China\u2014two of the world\u2019s big three auto markets. This will trigger crippling fines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The lithium-ion battery is a complex industrial product, not just another component in the consumer electronics supply chain. This inconvenient truth is a major obstacle on the global auto industry\u2019s road to an electric future. Cutting the cost of batteries is arguably the industry\u2019s most urgent challenge. They account for a huge chunk of the cost of an electric car\u2014between 35% and 45%, according to McKinsey. Unless costs fall, most consumers will continue to prefer cheaper traditionally powered cars and manufacturers won\u2019t hit strict carbon-emissions targets set by the European Union and China\u2014two of the world\u2019s big three auto markets. [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,130,232],"tags":[],"class_list":["post-283154","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-newspapers","category-power-business-standard-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/283154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/comments?post=283154"}],"version-history":[{"count":0,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/posts\/283154\/revisions"}],"wp:attachment":[{"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/media?parent=283154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/categories?post=283154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infralive.com\/web\/wp-json\/wp\/v2\/tags?post=283154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}