LIKE MUMBAI Metro, the names of the railway stations on Western Railway’s Mumbai Division will soon have names of brands before or after the original name of the stations. The new names will be added for a price.
To generate non-fare revenue, the Railway Board has allowed co-branding, station branding or semi-naming rights to railway stations. The scheme is open to central and state government agencies/PSUs and reputed business entities including banks and financial institutions, an official said. However, it will not be open to advertising agencies.
The Mumbai division of the Western Railway has invited Expression of Interest for co-branding of railway stations. The Indian Railways had recently allowed this new policy to increase the non-fare revenue of Railways.