In a bid to reduce road accidents in the country as well as to improve road safety, the Modi government eyes to join hands with private players. Recently, Union Minister Nitin Gadkari has said public-private collaboration along with continuous efforts will help in improving road safety and reducing road accidents in India. While addressing a webinar on private financing for road safety, the Minister for Road Transport and Highways called upon the private sector to contribute in creating social awareness, social consciousness, as well as social responsibility towards road safety. Besides, Gadkari also urged them to utilize their CSR (corporate social responsibility) fund to address all concerns of road safety in the country.