State-run miner Coal India (CIL), which is primarily focused on supplying coal to the power sector, is now reorienting its marketing to create demand amid concerns over fall in despatches. The company is primarily tapping domestic coal based power plants and non power consumers which import coal.
CIL so long didn’t have to think of demand and meeting the power sector’s requirement was a challenge till recently. Even when the non power sector was starved of coal and had to lift the fuel, paying high premium above notified prices through e-auctions, CIL gave priority to the power sector for supplies. However, with the power sector piling up with 50 million tonne of stocks sufficient for 29 days of consumption, the mining behemoth will now have to focus on marketing and look into the factors that create demand.
